Industry Playbooks

Industry-specific bio playbooks

Every industry has its own credibility signals, vocabulary, and pitfalls. Each of the 36 playbooks below covers what readers in that field are looking for, the structure that performs there, the vocabulary to reach for, and the language to avoid.

Technology

6 playbooks

Civil Engineer

Discipline, project portfolio, and PE licensure.

Data Scientist

What you found, where you found it, and what changed.

Product Manager

Outcomes shipped, not features owned.

Software Engineer

Specific systems, specific scale, specific shipping cadence.

Startup Founder

Why this person, why this company, why now.

UX / Product Designer

Show the surfaces, not the certifications.

Finance

3 playbooks

Financial Advisor

Clarity about who you serve and what you charge.

Investment Banker

Mandates, sectors, and the deals that survive scrutiny.

Venture Capitalist

Where you sit, what you fund, what you have backed.

Healthcare

4 playbooks

Nurse Practitioner

Where you practice, what you treat, and how patients reach you.

Physician

Specialty, training, hospital, and what you take patients for.

Therapist / Mental Health Provider

Who you help, what you trained in, and how you work.

Veterinarian

Practice, species, and how patients are seen.

Legal

2 playbooks

Attorney

Practice area, jurisdiction, and the work that survives discovery.

Paralegal

Practice area, software, and where you have worked.

Creative

6 playbooks

Architect

Practice, scale of projects, and notable built work.

Fiction Author

The work, the recognitions, the next book.

Filmmaker

The films, the festivals, the work coming next.

Journalist

The beat, the publications, the work that ran.

Musician / Composer

Instrument or voice, ensembles, repertoire, recordings.

Visual Artist

Medium, body of work, exhibition history.

Education

2 playbooks

K-12 Teacher

What you teach, where you teach, and what shapes your classroom.

University Professor

Discipline, appointment, research focus, and notable publications.

Sciences

2 playbooks

Biologist

Subfield, organism, and the questions you ask.

Research Scientist

Lab, focus, and the work that has come out of it.

Public Sector

3 playbooks

Elected Public Official

Office held, district, priorities, and history of service.

Nonprofit Executive

Mission, scale, and the verbs that produce outcomes.

Social Worker

Population, modality, license, and field setting.

Trades & Services

4 playbooks

Chef

Restaurant, training, and the food you put on the plate.

General Contractor

Trade history, license, scope, and reference projects.

Personal Trainer / Strength Coach

Who you train, what you train them for, and your certifications.

Real Estate Agent

Neighborhoods, transactions closed, and the kind of clients you work with.

Business

4 playbooks

Executive Coach

Who you coach, what changes, and how your engagements are structured.

Management Consultant

Sector, function, and the engagement types you lead.

Marketing Leader

Channels, categories, and outcomes shipped.

Sales Leader

Quota carried, team scaled, and motion mastered.